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This one-day course focuses on providing tools and techniques in a business context to understand and leverage readily available social media information. Participants will learn strategies relating to the foundations of social listening, social media measurement, leveraging consumer-intelligence data, and context-driven strategies for real-world situations. Your program registration will also include a follow-up webinar two-weeks after the program to answer questions. Credit and non-credit registration options available. This program is offered in collaboration with University of Wisconsin-Stout Online Services and Professional Education Programs and Services.